What's the difference between a chef and a caterer? This is a common question because some chef's are also caterers, but not all caterers are chefs.
Most people would be surprised to know most chefs actually are not caterers as well, although many chefs naturally progress into catering to supplement their skill set, offering and business.
Caterers have additional governmental regulations and guidelines to abide by in addition to the standard food safety and health guidelines.
Catering requires additional knowledge and expertise, especially in transporting food without compromising it's prepared state for the occasion.
For example, keeping Indian food warm for a 20 minute commute while managing the condensation is a skill most Indian chefs may not be aware of because their expertise may come in preparing and creating the recipes, rather than transporting the food in a way that it arrives fresh, hot and full of taste.
Catering also requires logistical expertise as it relates to food prep, food travel and food fresh and readiness.
When to warm up the buns so they aren't soggy when the guests arrive. Little nuances of food services are what catering is all about while chefs focus on the food and the creative creation of the food and sourcing of the ingredients.
It is natural for chefs to expand their passion for preparing and serving amazing food by entering the catering industry. Many catering companies start off as restaurants or have a chef as the founder, but this isn't always the case.
In today's digital age, it's possible for new-comers and novice caterers to enter the catering market because their teen-age whiz kid relative built them a catering or food-blog website that is ranking in google and pulling in catering orders for Thanksgiving and the Holidays.
These situations are totally possible with catering enthusiasts, mom caterers, or inspiring caterers who want to start a catering company. This is a good thing and should not be seen as a threat by established catering companies.
Established companies can also leverage these opportunities by focusing on the local markets and learning what is really going on.
Getting a strong brand and establishing local presence in the search engines, especially Google makes it possible for mom & pop catering companies to compete in local markets with national catering companies who don't have the local SEO sites that savvy caterers can leverage to their advantage.
This can be viewed a a problem or opportunity.
Chefs and caterers today have the opportunity to create additional revenue online with local websites that rank in Google.
Because Google and Facebook account for 75% of advertising growth online, food industry professionals including chefs, cooks, caterers, and even managers and owners can leverage these tools to grow their business and expand their presence and offerings.
For the really ambitious, smart online branding can cement their companies legacy in a way that pays back generations.
A savvy food-blogger could absolutely do this - cement their legacy online for their children and grandchildren to enjoy for generations because it generates revenue for years to come.
With smart marketing, this is possible. In fact, the company Paving Possible out of Los Angeles, California specializes in this type of marketing.
We're excited for the food service industry, chefs, caterers, bloggers and all to leverage the great opportunities before them.
May your Holiday Food Festivals be full of love, joy and inspiration that carries with you for life-times.
"RG" - LA Wine Expert
Life is better with effortless Catering that improves our lives.